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Having fake negative reviews on Google is a huge problem for brands, especially for those who run a small online business and have started to make a mark in their segment. In the online world, it is very easy for anyone to create an account, and people misuse this opportunity to leave negative comments on […]

Every business wants to rank high on Google, but not everyone chooses the best methods to get there. The underlying aim is to get as many visitors as possible, while turning the maximum number of these into clients. Search engine optimization can help tremendously with that, provided you know what you are doing. Some of […]

There is a question that many blog writers put forward: How long do blog posts generally need to be? From an SEO perspective, a blog post needs no less than 300 words if it is achieve a good rank among search results. Longer posts are seen to rank higher, although these require strong writing skills […]

Relatively few businesses these days can even stay afloat without the benefits of an effective SEO strategy. People looking for your business need to be able to find it online. However, it is easy to lose sight of how important this is, so below are a few relevant statistics to reinforce that view, compiled by […]

Negative keywords ensure relevant ad exposure based on what queries not to target. When making a list of such keywords, it is important to begin by identifying similar search terms, even though these may be intended for people searching for something entirely different. For instance, in some of the best SEO packages, when selling work […]

PPC marketers are known to use something called negative keywords. Also called “negative matches”, these are specific phrases or words intended to spare people from ads when they search for said keyword. These phrases are identified through carefully analyzing those keywords, which have been generating clicks, and consequently, leads and revenue. It is possible to […]

There has been a significant increase in the number of startups over the last five years or so. In fact, a recent survey revealed that approximately 600,000 new business enterprises were launched in 2017 alone. Experts even say that the numbers are expected to rise in 2018 and the upcoming years, which means that startups […]

Website owners are undoubtedly familiar with keyword research and the significant amount of time it usually takes up. It is important in a marketing sense, be it for any SEO services company India, as well as small and medium sized businesses. These days, you need a fully optimized website to be able to hold a […]