If you are looking to garner a global audience for your website, chances are that some of your time has already been spent thinking about how to optimize it based on the regions you want exposure in. If so, you are on the right track.
Many important considerations figure into staging your SEO content in front of an international audience. One of the first things you will need to get a fix on is the domain structure. It is advisable to adopt from a list of best practices to attain optimal results, particularly if the content is being published in more than one language.
The three main choices you have when setting up the international domain architecture are as follows:
A country sub-domain preceding the gTLD: It is relatively easy to implement a subdirectory, but people will not necessarily understand how you are targeting a location from simply seeing the URL. Sub-domains may be a better bet. One example is example.com, when you are pitching content to a UK audience. You can easily set up a sub-domain, but they, like sub-directories, can make it harder for people to guess at the content that will show up. They are also usually more expensive to set up than folders.
The above are the three choices you have when it comes to domain structure implementation for your website. Read our other posts for tips regarding the best SEO services India has to offer.