A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.
If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.
A Brand Facelift
It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.
Redesign the Site
Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.
Add a New Guest Author
Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.